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Twitter unveils key trends shaping the Saudi conversation in 2022

The report highlights emerging opportunities for brands and marketers to connect with audiences in Saudi

Twitter’s latest report, developed in partnership with Pulsar & Canvas8, revealed the three trends about to impact the community. Monitored on Twitter in Saudi Arabia, and analysed by cultural and data experts over a two-year period, the following trends, according to twitter,  are a reflection of what’s happening in Saudi Arabia, what people are actually talking about, and echo the national sentiment:

Identity in Transit: What does it mean to be Saudi?
Across Saudi Arabia, people’s sense of self is being defined by societal changes, and their responses are defining that change. Whether it’s conversations about women working, driving, general economic progress, or embracin


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