Five years back. if someone told you that K-pop bands were performing in Saudi, you might think that person was in another world. Today, if someone tells you that K-pop bands are coming to Saudi, you will ask why they haven’t performed in the Kingdom already. The Saudi scene has changed dramatically in the last few years as the Kingdom is being led by a visionary leader who believes in the power of influence. This changed the full Saudi spectrum towards using the power of media to facilitate behavioural changes of the Saudis and change international opinion about Saudis and the country.
With the multiple social and economic transformations that the country is going through, keeping in line with
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