By Hamza Almuqayyid, senior account executive, Hashtag Social Media Agency.
Is LinkedIn currently being used as a marketing channel by brands in Saudi? The short answer is mostly no, but let’s take a deeper dive into the platform, how it is being used and how it should be used in Saudi.
LinkedIn is the go-to platform when it comes to professional content, job hunting, business-to-business (B2B) marketing and much more across the globe, with potential ad reach of more than 800 million people. However, being popular on a global scale doesn’t guarantee success in the Saudi market, given its unique culture and demo
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