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The year ahead for consumer electronics, by Samsung’s Ali Ahmed

Generation Z are becoming more important as consumers, and brands will adapt their strategies accordingly, writes Samsung Gulf’s director, head of mobile experience (MX) marketing, Ali Ahmed.

Mobile experience and seamless connectivity
Though foldable electronics are now in high demand due to the requirement for device downsizing and interoperability in a variety of applications, predicting the future of smartphones and the connectivity landscape is exceedingly difficult. However, the Covid-19 outbreak highlighted critical growth drivers and trends that will have a significant impact.
As 2021 progressed and consumers became more reliant on digital channels for business and social activities, the need to emphasise consumer experience cemented its position at the forefront.
Moreover, there has been a surge in demand for connected living solutions, given their role in enabling h


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