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The year ahead for content, by MMS’s Rayan Hajjar

New technologies such as NFTs and the metaverse will shape innovation, but live TV is not going anywhere, writes MMS’s director of client partnerships Rayan Hajjar.

I remember it as if it was yesterday when TV was one of our only sources of entertainment. Not just from a media perspective, but across our social interactions. There were few TV stations back in the day, and we didn’t have a say on the content we watched or when we watched it. We simply took what we got – a concept, I imagine today’s consumers would find outrageous. TV evolved from terrestrial to the satellite and cable era to the world of streaming platforms that we have come to know and enjoy today.
It all changed in what feels like a snap of a finger with the rise of technological advancements, just like everything in our lives. The internet took off and, as it became accessible for everyo


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