Mindshare has rebranded its official corporate logo as the next step in its transformation process, a new font and colour palette, including an iteration where the words “mind” and “share” are split.
WPP-owned Mindshare said the new brand identity system has been “created to put Mindshare into the heart of the conversation taking place instead of it being a logo ‘stamp’ found on the back or on the bottom of a communication just to indicate who it is from”.
The colour palette has expanded beyond the famous purple identity of Mindshare, as well as updating
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