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MMP World Wide leads new Ad Tech agenda in the region

MMP World Wide announces new dedicated business units and internal promotions to create the next generation programmatic solutions.

MMP World Wide announces exciting new changes to its business operations and management structure.

Effective immediately, Nader Bitar has been promoted from Deputy General Manager to Managing Director and will lead the company through its next phase of growth, creating a next-generation programmatic offering using state of the art technologies to empower and scale the advertising equation forward.

To better serve this new agenda, the company has formed four new dedicated business units to underline the value of adopting data-driven technologies for clients: MMPExperiences, MMPPMX, MMPEcommerce and MMPAudiences. Each unit will be led by its own General Manager and a team committed t


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