The Dubai Lynx has changed the rules for this year’s media agency of the year title, with only media agencies now able to win the award.
The decision follows two years in which the accolade was won by creative agencies, with Leo Burnett Beirut winning last year and FP7 Bahrain walking off with the award the year before.
Advertising agencies, clients and media owners can continue to enter and win a media Lynx, but the involvement of the media agency or media department is now a mandatory field on the entry form, with the media agency and not the creative agency being allocated points towards the media agency of the year title.
“The reality is that the media category should reward
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Tags:Dubai Lynx
