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Project Agora and Exit Bee join forces to introduce Micro Moment Advertising to the MEA region

Project Agora and Exit Bee have established an exclusive partnership to introduce “micro moment” advertising in the MEA region with “Exit Ads”. The format leverages behavioural technology to indicate when users are becoming disengaged – offering unique benefits to both advertisers and publishers.
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Exit Bee utilizes pattern recognition and machine learning, to precisely identify the moments when users disengage from a website’s content and deliver a


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