Leo Burnett Saudi Arabia’s latest campaign for IKEA uses a kitsch style and is crafted to promote IKEA’s biggest annual sale in Saudi Arabia and Bahrain.
The campaign features classic Saudi homes filled with floral prints, framed tapestries, chipped vases and worn-out furniture. There’s a garish floral living room, an outgrown bedroom, a dining room for daily boring dinners, and in each setting, the inhabitants have literally become part of the furniture.
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