Years in role: 5 | Years in company: 5
Advertising executives have long traded in hyperbole, but it’s fair to say even Don Draper would be forgiven for over-playing the impact of the last 18 months.
The pandemic is a bona fide game-changer. Much like we use 9/11 as a turning point in time to define the world before and after, the pandemic will be what marketers reflect back on to identify the moment we saw a seismic shift in the way consumers behave and think.
The acceleration of change brought on by the pandemic has been remarkable. The digital genie has well and truly exited the gift shop, and according to WPP chief executive Mark Read we have seen “10 years of innovation crammed in
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