Healthcare Marketing
Traditionally, healthcare marketers have focused on activities such as media placements, direct-mail campaigns, and trade shows to attract new patient referrals. While those approaches remain valid and do generate leads, their results are now reaching a plateau as competition for the available audiences gets intense, and patients become more health-conscious and cost-conscious than ever before.
When we look at historical data, we see that patient personas and behaviour-based profiles were primarily used to find new clients and much of it relied on guesswork as well and gut feelings. Moreover, limited targeting capabilities and lack of customer details were m
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