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We need more eco-influencers, by Sara Hamam

see an opportunity for more eco-friendly influencers in MENA to utilize this space on social platforms, writes Sara Hamam, digital marketing freelancer.

How did Covid change your business? Hands down, this was the most popular question in 2020.

The most popular answer was   ..…. can you guess?

Digital transformation, which was true on all accounts. Businesses were quick to set up shop online and operate in the new normal. Covid also accelerated the adoption of sustainability practices amongst businesses as well.
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To be fair, I am not sure if that was a result of the pandemic or these measures were


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