Global data and technology-driven marketing services company, ForwardPMX, has hired industry leader Naguib Toihiri as its regional strategy director in the agency’s growing MENA region. Toihiri brings a wealth of expertise to the newly created role, having joined from Artefact (formerly Netbooster), where he was leading the Digital & Data Marketing team in MENA. As regional strategy director, Toihiri will build and lead ForwardPMX’s business growth strategy, reporting directly to head of MENA, Faisal Dean.
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The new appointment comes during an exciting phase of growth and transformation for ForwardPMX MENA, which was already quickly becoming one of the fastest-growing areas of the business. The agency’s staff count has more than doubled over the last two quarters in response to increasing client work, as well as a push into new offerings and capabilities designed to help businesses in the region thrive through digital acceleration. The growth also comes in the form of market development and expansion, with new offices being set up in Egypt and Saudi Arabia, where the need for partners with digital, technology and data-driven expertise has never been greater.
Toihiri said, “Since 2017, with the opening of the first office for the MENA region in Dubai, ForwardPMX has established itself as a key partner in helping global brands grow their e-commerce businesses, including the likes of Azadea, Al Tayer and Landmark Group.”
Toihiri expressed his vision for strengthening the agency’s multichannel and multimarket strategies through incorporating data and technology and staying ahead of changes in the region, like the launch of e-commerce giant, Amazon.
Toihiri added, “Businesses must unify their digital efforts through effective cross-channel strategies to be successful in this market, as consumers spend more time on digital media. As we expand our footprint with offices in Riyadh and Cairo and bolster our teams across Dubai, Bangalore and our many remote employee hubs, we’re well-positioned to help brands navigate the new challenges and opportunities in the region.”
“We’re thrilled about welcoming Naguib Toihiri into the business,” said Head of MENA, Faisal Dean. “He has proven expertise in the region, having come from one of our largest competitors and will be a key part of the leadership team to help us position ForwardPMX for market leadership in MENA, as well as lead clients through new challenges. We’ve seen incredible success in MENA, having been named Large Agency of the Year by the MENA Search Awards at the end of 2020, and the future is looking even brighter with Naguib and other fantastic talents coming on board to grow the business further.”