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FreshToHome’s Anushé Ramzi explains the growth of veganism

FreshToHome's head of marketing Anushé Ramzi comments on the growing trend of veganism and why customers are making the transition to this lifestyle.

By Sofia Serrano

A cruise around Dubai’s supermarkets will show the number of vegan products is growing. Veganism is a philosophy that “excludes all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose” according to the Vegan society. The community of vegans is constantly innovating animal-free alternatives to support the causes of cruelty-free options and health-conscious products, as well as environmentally friendly options.

People choose this lifestyle for supporting a cruelty-free world, maybe enhancing their health. There are mixed views on this last point, one considering non-meat eaters healthier and the other considering non-meat eaters prone to


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