By Kate Magee
“I used to think creativity was all about furrowing your brow, trying awfully hard and cudgelling your brains. Now I take a 10-minute break,” John Cleese says.
“The more you take breaks, the more your creativity flows because you don’t waste energy on all the negative thoughts about yourself,” he adds.
Cleese is explaining to Campaign how his approach to creative ideation has changed over the 55 years he has spent in the public eye, most famously writing and starring in Monty Python, Fawlty Towers and A Fish Called Wanda.
In his latest book, Creativity: a Short and Cheerful Guide he explores the conditions required to have great ideas. It is a refreshing
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