AppsFlyer, the global marketing measurement leader, has released its 2021 edition of The State of Finance App Marketing. The Covid-19 pandemic directly impacted how consumers interact with financial institutions and how the institutions themselves operate. According to the report, Financial Technology (FinTech) apps are in high demand, experiencing a 132 per cent leap globally in downloads in the last two years. Although growth was lower in the Middle East, finance installs still rose by 55 per cent in the United Arab Emirates (UAE) and 73 per cent in Saudi Arabia year on year.
“FinTech experienced a rapid digital transformation over the last year, with the pandemic leading to a shift in m
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