Everyone awaits Ramadan to watch those charming commercials inviting us to have big gatherings and come closer. But we all experienced a Ramadan, unlike any other last year. As marketers, the pandemic made us confused and contradictory with what we want to communicate with the audience. For the first time in the entire history of Ramadan communications, we told people to be apart, keep social distancing and stay home.
We all expected things to get better by Eid Al Fitr (the one right after Ramadan), and we left our beautiful, celebratory concepts in the drawers, and ended up running ‘stay-at-home’ campaigns. Shortly after Ramadan started, we realised that we should keep those concepts
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