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JWT lands brief for launch of new Tunisian airline

JWT Tunis has won the communications brief for Tunisia’s new airline, Syphax.

The airline, which will be officially launched on 14 April, will run scheduled flights to European destinations in France, Italy, Morocco and Turkey with two Airbus A319s. Additional destinations in the Middle East and North America will be added as the Tunisian economy develops.

Syphax’s owner, entrepreneur Mohamed Frikha, said: “It’s not every day you get to launch an airline and we want Syphax to portray the spirit and image of the new Tunisia. JWT Tunisia responded to that challenge with a unique vision that interprets who and what we are in an engaging way.”

Ahmed Mahjoub, business director for


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