Wunderman Thompson, a WPP agency, announced the launch of its annual Future 100 report, lifting the lid on trends shaping the coming 12 months. The report is developed by Wunderman Thompson Intelligence, the agency’s futures think tank and innovation unit.
These wide-ranging trends look at creative innovations set to go mainstream along with shifts in consumer behaviours, across 10 different sectors. It also features 20 opinions from experts including Brenda Milis, principal of creative and consumer insights at Adobe Stock and Don Stein, CEO and founder of Teooh, Mark Reid WPP, among many others.
The one hundred trends are drawn from the culture, technology, travel, brandi
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