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The Gaming opportunity, by Serviceplan’s Natalie Shardan

By Natalie Shardan, general manager, Serviceplan Middle East.

From a fringe pastime limited mostly to teens and children in the 80s, gaming has grown into a multi-billion-dollar industry in the space of a few decades, and today is one of the fastest-growing sectors in the world.

In days past, the traditional stereotype of a ‘gamer’ was a nerdy, antisocial teenager holed up in ‘mom’s basement’ playing alone for days on end. However, as with most stereotypes, this perception has now proven to be wildly inaccurate. Gamers today represent a vastly diversified demographic, ranging from pre-teens to gamers in their 40s and 50s who have been playing since the early days of the Atari or the Nintendo NES.

They can be professionals, sportsmen, ce


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