By Simon Gwynn
The International Olympic Committee has appointed former Lego executive Lars Silberbauer as global head of brand, marketing and digital.
Silberbauer spent almost eight years at the toy company from 2011 to 2018, becoming senior global director of digital in his last two years there. In late 2018 he was poached by Viacom for the newly created role of senior vice-president of MTV Digital Studios, which saw him relocate from London to New York.
Before joining Lego he had worked at the Danish Broadcasting Corporation as head of social media and digital innovation.
Last October, the IOC appointed Christopher Carroll as director, marketing and digital engagement. Carroll is a f
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