There’s little doubt that “unprecedented” will be the word of 2020. So, as we sat at the virtual drawing board six months ago to kick off planning for Wrapped, Spotify’s annual end of year campaign, we had to approach this campaign, unlike year’s past.
This year, Wrapped is about telling a story of gratitude and resilience. The intent is to recognise so many of the people — the artists and the passionate listeners who kept us entertained, grounded and informed through it all.
We’re bringing these themes of gratitude and resilience to life in many ways:
Circle of Gratitude with OOH in KSA and Egypt & Social: We are leveraging OOH in Riyadh, Jeddah, and Cairo, as well as s
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