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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
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- PR
- Private View
- Saudi Focus
- Special Features
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The year of gratitude and resilience: Spotify launches Wrapped global brand campaign in KSA and Egypt

THE WORK

The Lana, Dorchester Collection partnership with ALO Yoga, reflecting Dubai’s growing demand for lifestyle-led, community-driven wellness.

What The Lana and ALO Yoga partnership reveal about the rise in luxury wellness

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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