by Omar Oakes
L’Oréal Paris: launching 10 filtersL’Oréal Paris has launched a digital make-up line that works on live video using AR tech.
The digital make-up tool, a first for the brand, enables social-media users to try out different looks on Google Duo, Snapchat and Instagram.
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“Signature Faces”, created by Virtue, Vice’s creative agency, will work via the Snap Camera in Snapchat, enabling users to virtually wear the products on video chat services, as w
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