In May 2020, the digital advertising industry was rocked by a comprehensive two-year research project initiated by the ISBA and AOP in the UK. The research, which was executed by PwC carried out an extensive investigation that mapped the digital supply chain. The report found that an average of 49% of advertiser ad spend never reached the publishers, with 15% falling into an “unknown delta”.
This illustrated a long-standing critique of the complex and fragmented programmatic industry, where a lack of standards creates significant business impacts for advertisers and publishers alike. As a continued part of Adform’s focus on transparency and commitment to delivering industry-leading so
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