Debsena Chakraborty, GM sales MEA, mFilterIt
The discount day phenomenon, Black Friday, has now firmly cemented itself in most markets and is one of the most awaited events in the retail and e-commerce industry. Brands large and small now compete to grab attention and give the best deals to the limited wallet of the customer. This year, however, there is a lot more expectation from this day. While retail is yet to pick up, e-commerce, however, will see one of its largest sales ever on this day.
One thing that 2020 has ensured is the fact that users are more comfortable shopping online than they ever were. What this means
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