By Gideon Spanier
Coronavirus has been a nightmare for many advertising chiefs but not, so far, for Sir Martin Sorrell, who cheerfully welcomes Campaign into his London office around the corner from the Ritz Hotel.
A brass nameplate on the exterior of the Georgian townhouse announces the name of his new company, S4 Capital PLC, in the same kind of reassuringly traditional typeface that WPP used outside Sorrell’s old office in Farm Street.
The only other occupants of the small, third-floor space that Sorrell leases from his friend, Lord Rothschild, are two assistants and his dog, Ferus, an Irish red setter sporting a Louis Vuitton collar.
Ferus did not come into Farm Street bec
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