Niranjan Gidwani
In the branding and advertising world, the recurrent show of strength and debate over different mediums is endless. Newer generation enthusiasts side the power of the digital era, while the classicists swear that Print has always drawn a bulls-eye response, and the argument could go on and on with Television media, Outdoor advertising, Retail advertising, Online, and so on. But the truth in fact is that neither is wrong.
So, what is the most influential media channel? To answer this, let’s begin with retrospection of the word ‘medium’ and how it influences our decision.
Medium is simpl
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