Global Amazon agency and marketplace consultancy Podean has officially launched in the Middle East, headquartered in Dubai. The agency is the first independent global Amazon services provider to offer end-to-end marketplace marketing solutions to both international and local brands in the region.
With e-commerce growing rapidly in the Middle East and North Africa region (MENA), Amazon is already the leading player and presents a sales channel for brands that get established early.
Research conducted by Podean in September 2020 found that 45% of United Arab Emirates adults shop regularly on Amazon. The most popular category is food and grocery with 26% of respondents having purchased items in th
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