Global experiential marketing agency Jack Morton has expanded into the Middle East with the opening of an office in Dubai.
The agency, which is headquartered in Boston, has appointed Alex Apthorpe and Yvonne Hoffzimmer as joint managing directors, with the duo tasked with overseeing the development, growth and operations of Jack Morton in the Middle East. Both move from live communications agency, The Bridge, which they founded in 2008.
Although the agency has worked with clients in the Middle East for a number of years, the move marks the first time the agency has had a permanent regional presence.
Julian Pullan, Jack Morton’s EMEA president, said: “This is an incredibly exciting
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So what has happen to Momentum?? Does that mean the end of JL…….
So they have poached the two from The Bridge rather than buying into the market – looks like a false start really
They cant co-exist based in the same office or is this a switch of Momentum to Jack in the new year??
Momentum never existed as a real Agency except Phil Lynagh days when he was the President and made it a real Network.
Now it is just name and an invoice,using the same team and resources for conflicting accounts,the usual Fp7 stories.
But what fascinates me the most is that they closed as well their digital agency innovations; too bad they were good and with them going out of the game the industry lost a cutting edge Agency in favor of the dying elefent.
Touché Mr. Miqnas….
Your both right
Innovations boys have their own agency RBBIdeas, Dev and Amol which they will do very well
Momentum were run by the boys at LIGHTBLUE, Ian Lynagh & David Balfour while Phil was top dog at FP7
Brand Beat was also a great arm to the main agency – Noel Tabb and the big SA lad running Bellwether Brand Consultancy
Bring back Peter Davis and you might get back some good people and become a real network again!
We told Mr. Truth…
I am wondering how come Campaign Magazine is keeping quite On Nescafe win of Publicis from Fp7!!!!!!!!
Another blow up for the dream team Yaish/Miqnas
MacDonald was a strategic partnership and gone.
Nescafe has been a flagship for Fp7 and gone.
Coca-Cola and L’Oreal are the last two multinational in the Agency.
I see a dead man walking.
FP7 should actually just die a death and let McCann’s brand take over and start fresh
Gossip on the sands is that L’Oreal is talking to people
[Correction]
I’ve just been told that Innovations isn’t dead. FP7 had the grandiose idea of splitting Innovations into strategy and production. They decided to take the latter under their wing and cut the former out.
As would be expected, its blown in their faces. Designers and devs who can only produce but have no semblance of content strategy are not going to bring you business. The latest I’ve heard is that they spend all their time building their own portfolios and getting freelance work.
So Innovations continues to rebuild under UM and they’re still kicking ass and taking names.
Dev and Amol left Innovations’ and have RBBIdeas but when your wife handles marketing with a bigwig, it’s not tough to start on your own these days.
Touch of the green eyed monster Frank?
Anyway, seems everyone is going freelance right now or starting up with one client and hoping for the best
What are the big agencies doing or rather not doing to not keep these guys or is it that they think they are better than they are when they are just not worth the money