MBC GROUP, the largest media company in the Middle East & North Africa (MENA), announced today that it will be launching ‘MBC Media Services’, an in-house commercial advertising and sales unit in partnership with Engineer Holding Group (‘EHG’), a media and investment group which owns the Al Arabia advertising ‘out of home’ business in the Kingdom of Saudi Arabia.
This will signal an end to a relationship with its long-term partner Choueiri Group, and its subsidiary AMS.
MBC Media Services will be majority controlled by MBC GROUP and will begin operations at the start of the new year. The broadcaster says the new approach will allow MBC to work more closely with its clients, whi
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