By Ziad Abou Rjeily, creative and technology director, Bold Agency, Riyadh
We’re truly living in an exceptional time. The coronavirus, a simple and mindless organism, has managed to bring humanity to its knees. This virus didn’t just reveal how vulnerable we are as humans, but also it exposed the harsh reality of the marketing industry.
COVID-19 disrupted everything. Old plans were shelved, and new ones were improvised. For a moment, all attributes used to segregate societies into target groups (income levels, nationalities, races, genders, and lifestyles…) suddenly vanished, as everyone became virtually the same person. No matter who you are, you’re staying home, worried
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