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DViO Digital breaks furniture customer stereotyping with Home Box this Father’s Day.   

GCC’s fastest-growing furniture brand Home Box, from the Landmark Group leverages the lockdown with a silver lining on Father’s Day recently!

Along with their Digital marketing partner, DViO Digital the team created the  #ThankYouDad campaign based on the fact that we have always expressed love and gratitude for our mother on infinite occasions but rarely show our love towards our father.

The campaign was executed through some engaging Instagram stories and a contest where participants had to share a screenshot on their social media stories, of the gift they would buy for their fathers – either from the website or the store. That turned out to be a great success with more than 490


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