By Alex Malouf, Corporate Communications Director MEA at Schneider Electric
Every single marketer I know has been watching with fascination what’s happening in the US right now. And the biggest, most relevant story today has now become #StopHateForProfit. This grassroots campaign has one aim – to make online social media platforms, in particular Facebook, change its approach to racism and hatred online.
After years of users looking to influence the social media owners, activists have instead taken to convincing advertisers to take action and halt advertising on Facebook for the month of July. Following the death of George Floyd at the hands of American law enforcement, and the
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