Ayman Haydar is CEO of MMP World Wide
About six months ago, I published my ad tech predictions for 2020. It may as well have been six years ago. Disruption, so often rippling under the surface of our industry, has become a way of life. The ‘new norm’, whatever that means.
It wasn’t optimism on my part that led me to project positive growth for the year ahead; it was reading the signs, understanding the market shifts and coming to a rational conclusion. The pathway to a new programmatic era was starting to take shape. Education was improving. New channels were beginning to mature. Trust within the ecosystem had
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