By Salam Sawaya, Chief Operating Officer, Brand4mance
In the face on an unprecedented crisis
When brand custodians and marketeers were setting-out to plan 2020, no one could have foreseen a situation even remotely close to the one we are witnessing with the current COVID-19 crisis. How does one allocate budgets to a media mix when cinemas are closed, malls are shut-down, curfews have been imposed and life as we had known it, drastically altered?
“Stay-at-home” delivering significant surges to TV’s performance
Amidst all the turmoil which this pandemic has caused, “STAY-AT-HOME” initiatives around the globe have transformed our homes into our “new” offices, schools, restau
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