The global entertainment industry has a crisis habit. The moment uncertainty hits, a financial crash, a pandemic, a geopolitical disruption, budgets get cut and live experience is first on the list. It happens every single time, in every market across Europe and the US and every single time it’s the wrong call.
The Middle East doesn’t do that. And that, more than anything, is what separates this market from every other one I’ve worked in and why the entertainment leaders who understand that are choosing to stay.
Consumer spending on experience and entertainment has outpaced almost every other category in post-crisis rebounds. Psychologically, it is one of the most powerful tools w
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