DEKUPLE Group, a leading international player in communication, data and marketing, has partnered with Das Kapital, founded by Hubert Boulos and Ramsey Naja to create Das Kapital Dekuple Group, a communications consulting agency based in Abu Dhabi and Dubai.
Das Kapital Dekuple Group, which will be 51 per cent-owned by DEKUPLE Group, aims to become a leading marketing and communications partner supporting brands’ growth across the Middle East.
Having already established strong positions across Europe, a dedicated China desk and operations in North America, DEKUPLE Group is continuing its international expansion by entering the Middle East to support both its key international clients (large corporations and mid-sized companies) and local market players.
Das Kapital Dekuple Group plans to progressively expand its footprint across the Gulf region’s major markets.
Bertrand Laurioz, Chairman and CEO of DEKUPLE Group, said, “Welcoming new entrepreneurs into the Group is always a long-term process and marks the beginning of a shared entrepreneurial journey built on trust and sustained growth ambitions.
Laurioz added, “Despite a challenging geopolitical environment in the Middle East throughout 2026, we continued the discussions and projects initiated with Hubert Boulos and Ramsey Naja prior to recent events. We remain confident in the long-term growth potential of several emerging markets across the region. Our strengths lie in the consistency of our strategy, our technological leadership, and our ability to connect our various areas of expertise to deliver a unique performance-driven offering. We believe these capabilities will be particularly valuable in shaping the Middle East of tomorrow.”
This transaction is also fully aligned with DEKUPLE Group’s roadmap, which intends to reach €400m in revenue, with 30 per cent of both revenue and headcount generated internationally.
Das Kapital DEKUPLE Group’s AI-driven market transformation
By combining DEKUPLE Group’s data, technology and artificial intelligence (AI) capabilities with Das Kapital’s advertising expertise, regional footprint and deep understanding of local cultures, this new presence in the Middle East strengthens DEKUPLE’s international strategic offering in high-growth markets.
The Group reported a 50 per cent increase in its business activities outside France during the first quarter of 2026. This organic expansion will enable DEKUPLE to support Western and Chinese brands entering the region while helping local companies strengthen and consolidate their market leadership.
Das Kapital Dekuple Group already supports several leading international brands in the FMCG and banking sectors as they expand into new markets and optimise their international performance.
Its founders have led major initiatives such as the launch of Pepsi’s “What The Cup” campaign across Asia and the Middle East, the regional relaunch of iconic brands including Wendy’s, and strategic consulting assignments in the Middle East for CMA CGM and DKNY.
Hubert Boulos, Co-Founder of Das Kapital, said, “Marketing and communications are undergoing a profound transformation accelerated by artificial intelligence. Ramsey and I bring decades of strategic and creative experience, together with a strong reputation across the Middle East.”
Boulos added, “Joining DEKUPLE Group enables us to accelerate our development, reach a new technological milestone, and gain access to a broad range of complementary capabilities. The Group offers a powerful ecosystem of growth-driving expertise — including influencer marketing, SEO, GEO, link building, consumer insights, media, automation, social media and local marketing — as well as proprietary solutions that are leaders in their respective markets.”
In addition, through its consulting firm Converteo, DEKUPLE has become a major player in the field of agentic AI transformation.
This partnership enables Das Kapital to evolve into a next-generation MarCom agency capable of supporting brands’ growth in a rapidly changing environment.
Ramsey Naja, Co-Founder of Das Kapital, said, “The strength of this region lies in its remarkable capacity to adapt. Gulf countries have navigated recent crises—from the Global Financial Crisis and the Arab Spring to the COVID pandemic—and have consistently emerged stronger. I believe this resilience will once again prove decisive in the very near future.”
