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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
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- PR
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- Special Features
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Das Kapital Dekuple Group

DEKUPLE Group acquires majority stake in Das Kapital as it expands to the Middle East

six trends

Six trends redefining marketing, creativity and CX, Takumi report reveals

Boutique creative advertising and marketing agency Das Kapital, were tasked with positioning and helping Pepsi expand the Tao Bin offering beyond Thai border, starting with Singapore and then expanding to Dubai.

Pepsico astounds customers with What The Cup vending machine campaign

American Eagle Sydney Sweeney

Marketers react to American Eagle’s Sydney Sweeney ad: Virality vs. value

DDB Middle East names Ramsey Naja regional ECD

The Year Ahead 2017: Advertising Agencies

DDB Dubai takes a bite of McDonald’s after three-way pitch

Wadih Massaad returns to DDB Group as GM of TracyLocke

Boulos to take on CEO role at DDB Middle East

THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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