Divya Bhatia, Senior Communications Executive, HAVAS Red Middle EastThink about how you make decisions today. Chances are you are not relying on just one source. You might start with social media, see what people are saying in the comments, ask ChatGPT, check a creator’s recommendation and then decide. Discovery has become fragmented. And for brands, that changes everything.
Early in my communications career, media relations felt like the foundation of everything. I spent hours reading magazines, studying story angles and looking up journalists to understand what they liked writing about.
The goal seemed simple: build relationships, secure coverage and get brands in front of the right audiences. That thinking was not wrong. But the role of media relations
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