Sofoklis Ioannou, Chief Revenue Officer at Tailwind EMEA
When tensions rise, leaders don’t panic – they find ways to manage uncertainty. Sofoklis Ioannou, Chief Revenue Officer at Tailwind EMEA, the regional partner of Integral Ad Science (IAS), speaks to Campaign Middle East on why contextual empathy is the winning formula during uncertainty, and how categories such as travel and tourism can stay visible without putting their brand at risk.
We’re operating in a period of regional uncertainty. What’s the right advertising approach for brands today?
The instinct to pause advertising in uncertain times is und
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
