Emilie Hill, Strategic Content Lead, JBH PRJBH PR has appointed Emilie Hill as Strategic Content Lead, strengthening the agency’s editorial and content capabilities as it continues to expand its integrated communications offering.
At JBH, Hill will work across the agency’s hospitality, lifestyle and corporate portfolio, focusing on content strategy, narrative development and campaign integration.
Her appointment reflects the increasing importance of editorial thinking within communications, as brands look to build stories that resonate across platforms and audiences.
Commenting on the appointment, James Henderson, Founder of JBH PR, said, “Emilie brings a deep understanding of how stories are commissioned, shaped and consumed, which
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