From top left, clockwise, Mayssa Abou Mrad - Producer; Karim Abdo - AI Specialist; Nour Hayar - Community Manager; Rebecca Assaf - Account Manager, Digital; and Juliette Jabra - Senior Copywriter at You Experience.Creative advertising agency YouExperience has revealed a whole set of new, ‘unboring’ hires over the past year, at a time when many other agencies are quietly tightening, consolidating or playing it safe.
In a statement to Campaign Middle East, YouExperience revealed that “Do Unboring” has been the agency’s operating filter and every role added across the past six months reflects that filter.
The UAE office sharpened its craft core with Gabriel Cavalheiro as Head of Art; Gustavo Cavalheiro as Senior Art Director; and Gabriel Nemer as Senior Experiential Designer, reinforcing the belief that brand worlds must be designed, not decorated. Mayssa Abou Mrad joined as Producer while an administrative assistant strengthened executional muscle, ensuring ambitious ideas don’t stall in delivery.
Meanwhile, Lebanon doubled down on digital fluency and creative storytelling. Juliette Jabra as Senior Copywriter adds narrative depth, while Rebecca Assaf as Digital Account Manager; Nour Hayar as Community Manager, and Cedric Nasr as Senior Digital Account Executive strengthen the agency’s ability to build living, breathing brand conversations, not just campaigns.
Then come the two hires that shape the agency’s direction: Georges Kyrillos join as Executive Creative Director in Lebanon and Karim Abdo joins as an AI Specialist in the UAE.
Together, they say something clear: the future belongs to those who can move fast without becoming generic.
What makes this expansion particularly interesting is its regional nuance. The UAE office strengthens studio craft and experiential capability. Lebanon reinforces creative leadership and digital content depth. Rather than duplicating identical structures, YouExperience is building complementary strengths, allowing the network to flex across GCC and Levant briefs with agility.
The inclusion of an AI Specialist isn’t cosmetic. It acknowledges that “Do Unboring” in 2026 must integrate machine intelligence. But by placing AI alongside senior creative leadership, not above it, the agency makes its philosophy clear: technology should amplify imagination, not flatten it.
At the same time, investing in experiential design signals another truth. In a world saturated with screens, physical immersion matters more than ever. Retail, events, and spatial storytelling are not add-ons. The agency believes they need to be a competitive advantage.
At a time when industry headlines revolve around automation and leaner teams, the agency also signals its belief in people, craft and collaboration through this expansion. In craft. In collaboration.
According to the agency, unboring work doesn’t happen by accident. It happens when diverse disciplines collide: art meets data, code meets culture, and experience meets execution.
