Elie Khouri is CEO of Omnicom Media Group MENA
The marketing industry is in the midst of major disruption. From economic and political uncertainty and the transformation of the media marketplace to the emergence of new business models and the impact of new technologies, we have the makings of a perfect storm. Still, with every challenge comes an opportunity. Those who can ride these waves will be well on the path to success. Agility and foresight will be two words to remember as we weather the storm, so let’s examine the 17 trends that will shape the coming year.
1. If you thought 2016 was rough…: 2017 isn’t going to be much better. The uncertainty of Brexit, the weakening growth in Chin
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