Serviceplan Middle East has successfully defended the global creative mandate for the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), following a multi-agency pitch.
Under the renewed remit, Serviceplan Middle East will continue to lead global creative strategy, brand storytelling and integrated campaigns across DCT Abu Dhabi’s key markets.
“Serviceplan’s work has driven a strong impact. We look forward to continuing this partnership and maintaining the strong momentum, helping to drive increasing consideration and visitation to the destination and further raising Abu Dhabi’s profile on the global stage,” said Emma Campbell, Director of Sector Marketing at
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