Nidal Bou Hamdan, Executive Creative Director, Webedia Saudi Arabia.Webedia Saudi Arabia has promoted Nidal Bou Hamdan to the role of Executive Creative Director, recognising his growing leadership role in shaping the agency’s creative vision and strengthening its position within the Kingdom’s fast-evolving media and content landscape.
In his new role, Bou Hamdan will oversee Webedia Saudi Arabia’s creative output across content, digital, social and gaming-led experiences, as the agency continues to expand its integrated offering at the intersection of creativity, culture and technology.
Mazen Mitri, Webedia’s Regional Chief Growth Officer, said, “Nidal brings extensive experience in delivering award winning creative ideas across content, digital, social media, and gaming, positioning him at the intersection of creativity, culture, and technology. His ability to integrate brand storytelling with content ecosystems and gaming-led engagement, while staying true to brand audiences, has enabled Webedia to deliver more immersive, relevant, and future-ready solutions that create results and real value for brands.”
Since joining Webedia Saudi Arabia, he has played a key role in shaping the agency’s creative direction in Saudi Arabia. Rising through the ranks, he has consistently demonstrated strategic depth and a sharp understanding of how creativity must evolve in a rapidly transforming market, introducing ideas that are culturally relevant, youth-focused, and aligned with emerging digital behaviors.
Commenting on his promotion, Bou Hamdan said, “Saudi Arabia is one of the most exciting creative markets in the world right now. Audiences here are highly engaged, digitally native, and culturally driven. I’m proud to step into this role at a time when creativity is no longer just about ideas, but about building meaningful experiences across content, platforms, and communities.”
This blend of creative excellence, content innovation, digital transformation, and gaming expertise positions Nidal Bou Hamdan to lead Webedia Saudi Arabia into its next chapter, as the agency responds to the needs of forward-thinking brands aligned with Saudi Vision 2030.
Bou Hamdan’s appointment marks a significant milestone for Webedia Saudi Arabia, reinforcing the agency’s commitment to innovation, cultural relevance, and building content-led solutions that contribute to the Kingdom’s growing creative economy.
The promotion follows a strong year for the business, with Webedia taking home eight prestigious awards at the Athar Creativity Festival and six Effie’s, further underscoring the agency’s growing influence within Saudi Arabia’s creative and content ecosystem.
