From left, Kate Midttun, Founder and CEO of Acorn Strategy and Chairperson of MEPRA; John Rynehart, , Managing Director Middle East of Kekst CNC and Chair of the PRCA MENA Mental Health Committee; Amina Taher, Chief Marketing Officer of WIO Bank PJSC and UAE Chair of The Marketing Society; Scott Armstrong, Founder of mentl; and Emma Cantwell, Non-Executive Board Member of The Marketing Society.A coalition of marketing and communications industry bodies across the GCC region, including The Marketing Society, PRCA MENA and Middle East Public Relations Association (MEPRA) as well as mentl have launched the Mental Health Charter 2025.
The charter intends to be a roadmap designed to address the urgent mental health challenges facing the sector while fostering sustainable workplace well-being.
The joint initiative responds to collective insights, including data from the 2024 PRCA MENA mental health survey of mar-comms professionals, which found:
51 per cent say the workplace exerts a ‘strong influence’ on their mental health.
30 per cent report having experienced a mental illness (a sharp rise from 10 per cent in 2021).
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Tags:Amina TaherCultureEmma Cantwellfront line trainingIsabel CalandriniJohn RynehartKate MidttunKekst CNCKimberly RodejoMental healthmental health challengesmental health charterMental Health Charter 2025mental health surveyMEPRAmovementNathalia Tawilnormalising the conversationPRCA MENAPRCA Mental Health CommitteeScott ArmstrongThe Marketing SocietyWio Bankworkplaceworkplace well-being
