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Campaign graduates 2016: Nagham Samy

HyperFocal: 0
Age: 24
Degree: Chemical engineering, American University of Sharjah, 2015
Position: Social media executive, Wavemaker (MEC)
Many people seem to think that the community management aspect of social media will shift from the social media teams to chatbots and in-house brand teams.
But, while the customer care answers may be standard, what about the mine of insights that is authentic fan engagement? Then comes the segregation between content and analysis… Ahhh! Where to begin?
In order to provide your client with the best strategic approach and execution, data must be the driving force behind your content. And for


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