Going beyond the pink ribbon – MEC’S Pink Team raises awareness for breast cancer.

Every year, the Pink Team at MEC MENA come together to raise awareness for breast cancer. The initiative, which started 2 years ago, goes beyond education and encourages women to take action and book a clinical breast exam.

This year’s theme #DidYouGetTheMammo  takes a more emotional approach. As everyone knows someone who has been affected by Cancer, so the team created a series of images showcasing how close cancer is to some of the employees in the company. The series showcases a black and white picture of the employee, a powerful quote of their experience and ribbons next to each to signify the number of people they know that have been affected not only by breast cancer, but cancer in general.

This year’s 2-day event kicks off with a Q&A session with Dr. Serife Simsek from Emirates Hospital followed by a movie screening of Decoding Anne Parker. The food sale and games is on day 2.

All proceeds MEC gets will go to Friends of Cancer Patients, a non-profit organization in the UAE.